# SOMRISE

> SOMRISE (SomRise Pte. Ltd.) is the AI Visibility and Growth Strategy practice of Angkea Som, based in Singapore. Tagline: "Be seen. Be chosen. Rise." SomRise helps enterprise brands across APAC and beyond get found, and chosen, in AI answers from ChatGPT, Claude, Gemini and Perplexity. It is the home of the Win of Visible (WoV) metric.

Legal entity: SomRise Pte. Ltd., registered in Singapore (UEN 202541607Z).
Founder: Angkea Som. SomRise is his main business and the primary entity behind somrise.com.sg. His KOPI and Neves Digital roles are part time consulting roles.
Website: https://somrise.com.sg/
Last updated: 2026-10-28

SomRise is an AI Visibility consulting practice. It is not a review, rating or comparison site. The recommendations on the home page are personal LinkedIn recommendations about Angkea Som, not product or service reviews.

## Key pages

- [Home: Angkea Som, Founder of SomRise](https://somrise.com.sg/)
- [AI Visibility Audit](https://somrise.com.sg/ai-visibility-audit/): what the audit measures, the Snapshot and the Discover, Accelerate and Dominate tiers
- [Win of Visible (WoV)](https://somrise.com.sg/win-of-visible/): definition, formula, worked example and method
- [Apply for an AI Visibility Audit](https://somrise.com.sg/apply/): the application for a Snapshot and a walkthrough with Angkea Som. SomRise takes on a limited number of brands each month
- [GEO vs SEO](https://somrise.com.sg/geo-vs-seo/): how Generative Engine Optimization differs from SEO, the SomRise Win Ladder (Reachable, Recognised, Referenced, Recommended first), how to measure GEO with mention rate, citations and Win of Visible, and what to do first

## SomRise services

- AI Visibility audits and Generative Engine Optimization (GEO): audits across 11 AI model families, including ChatGPT, Claude, Gemini and Perplexity, showing whether a brand is cited, recommended and chosen, followed by a GEO roadmap.
- B2B lead generation: demand generation programmes for enterprise brands across APAC and beyond.
- Enterprise partnerships: partnership development between enterprise brands, platforms and agencies.
- Cambodia and Singapore market entry advisory.
- AI Concierge builds: live conversational assistants on a brand's own website, powered by Claude (Anthropic).

## AI Visibility engagement tiers

Every engagement starts with a Snapshot: a point in time visibility read with headline results and one or two priority gaps flagged. Snapshots are by application, and SomRise takes on a limited number of brands each month.

- 01 / Discover: a full one time AI Visibility audit, with benchmarking across all major LLMs, persona, topic and citation analysis, and a prioritised GEO roadmap delivered in a working session.
- 02 / Accelerate: one full report a month plus a mid month pull, covering sentiment, content and citation analysis, competitor analysis across up to 5 brands, content production, and a monthly strategy review.
- 03 / Dominate: everything in Accelerate, plus weekly monitoring, competitor benchmarking across up to 10 brands, higher volume content production, and a dedicated consultant.

## GEO vs SEO in one paragraph

SEO works to rank a brand's pages in search results so buyers click through. Generative Engine Optimization (GEO) works to get the brand named, cited and recommended first inside answers written by AI assistants such as ChatGPT, Claude, Gemini and Perplexity. SEO remains the foundation GEO builds on. GEO is measured with mention rate, citations and Win of Visible (WoV). Full page: https://somrise.com.sg/geo-vs-seo/

## Key term: Win of Visible (WoV)

Win of Visible (WoV) is the share of AI conversations in which a brand appears that it also wins as the top recommendation.

Formula: Win of Visible = Wins as #1 recommendation ÷ Total conversations where the brand is visible

The denominator is only the conversations where the brand already appears. It is a conversion metric, distinct from visibility (mention rate) and overall win rate. WoV is a SomRise metric, developed and first published by Angkea Som on 7 August 2026.

- [Win of Visible: full definition](https://somrise.com.sg/win-of-visible/)
- [Original article on LinkedIn](https://www.linkedin.com/pulse/win-visible-metric-whether-ai-recommends-you-just-mentions-angkea-som-fvj3c/)

## AI Concierge live demos

- [Healthcare intake concierge](https://speedoc-genie-demo.netlify.app/)
- [HR market entry concierge](https://remarkable-ganache-73aa85.netlify.app/)
- [Cruise line booking concierge](https://resilient-dasik-aca07a.netlify.app/)

## Founder: Angkea Som

Angkea Som is the Founder of SomRise, his own practice and main business. He also consults part time for KOPI (The Kopiclub Pte. Ltd.), an AI native growth and demand generation agency in Singapore, and for Neves Digital (CRM, CDP, AI Visibility and SaaS partnerships). His career spans two decades across Seattle, Tokyo and Singapore:

- 2000 to 2010: Microsoft / aQuantive / DRIVEpm, Seattle
- 2010 to 2012: KBMG / The Wunderman Network, Global Strategist
- 2012 to 2014: Wunderman, Regional Lead APAC and Regional CRM Lead, Tokyo
- 2014 to 2016: Dynata, VP APAC, Digital Marketing and Partnerships
- 2016 to 2018: MangoTango Asia, Cambodia
- 2016 to 2023: TheEngage, Chief Growth Officer
- 2023 to 2024: VML, Digital Strategy, CRM, CDP and SaaS Partnerships
- 2024 to present: KOPI and Neves Digital, Consulting
- 2026 to present: SomRise, Founder, Singapore

Education: University of Washington.

Audits have been run across enterprise brands including Royal Caribbean, CrowdStrike, Mastercard, GLG, Netflix and Red Hat.

## Markets served

Singapore, Japan, South Korea, the Philippines, China, Hong Kong, Taiwan, India, Indonesia, Malaysia, Thailand, Vietnam, Australia, New Zealand, Cambodia and beyond.

## Contact

- Email: angkea@somrise.com.sg
- WhatsApp: +65 9645 7959 (https://wa.me/6596457959)
- LinkedIn: https://www.linkedin.com/in/angkeasom